The Choice Factory: 25 Behavioural Biases That Influence What We Buy self-help

The Choice Factory: 25 Behavioural Biases That Influence What We Buy self-helpThe Choice Factory by Richard Shotton is a practical guide to applying behavioural science in marketing, revealing 25 powerful biases that drive consumer decisions. Essential reading for marketers, brand strategists, and business owners who want to understand and influence buying behaviour.

Undoing Depression: What Therapy Doesn’t Teach You and Medication Can’t Give You by Richard O’Connor

If you're new to Hay House’s beautifully designed Lifestyles series

and the evolution of humanity

negotiation

Creativity: Unleashing the Forces Within

and business owners who want to understand and influence buying behaviour

This groundbreaking book tells the true story of Dr

The Wealthy Body in Business: Earn More Money by Being in Better Shape by Tim Bean

improve your mindset

build a sales funnel

Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don’t

our personal unconscious